No matter how big or small website you have, have you heard the term SEO and its importance. It improves the optimization of your website. Before you even get to that stage you may be asking yourself what is it and how does the search engine optimization work? Till you reach at the end of this article you will be able to understand SEO and its importance.
SEO stands for “Search Engine Optimization” and it simply means taking steps to ensure your website is noticed by the search engines and ranked highly for your chosen keywords. So the question is how does Google find your website? There is a software or bot a "spider" which allows Google to constantly scan and surf the web at incredibly high speed. The Google spider is always looking for websites, new content and links as they are added to the web. When the spider finds a link it will send itself to that web page which will then be scanned.
This is referred as indexing and it means having arrived at your web page from another link, your website's content has been scanned and added to the Google's vast database of websites. This should not be confused with getting rank by Google. Indexing simply means, Google is aware of your website but for it to be displayed in their search engine results, well, that is when SEO comes in the picture.
Your website is indexed with millions of other website. When user conducts a search, Google uses algorithms to analyze the content and determine how relevant it is to the search query. The simple rule is, the better your website is optimized to match Google's algorithm parameters, the better your website's search engine rankings. This will be determined by many factors and they are mainly grouped into two parts. The first is “On page SEO” and the second is “Off page SEO”. An example of on page SEO would be the use of meta tags and off page SEO would be acquiring backlinks to your website.
In the end, it all depends on your efforts. The better and well directed your efforts to ensure your website's optimization for Google, Yahoo, Bing and many other search engines, the greater the results you will see. Positive results will come in the course of time and you will see your website on top pages of Google but till that time you need to have patience.
Author Resource:-
SPINX is one of the best Web Portal Development Company offers professional services like Graphic Design Bay Area, Website Design West Hollywood, Website Design Santa Monica & also across the world.
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